How To Design A Logo For A Website – Part II
In the previous iteration of this article, we learned how to choose colors, shape and background of your logo. In this article, we’ll see some other aspects on how to create a logo for a website and what you need to consider before making one.
Be Subliminal In Your Logos
Logos have to appeal to the conscious minds of people as well as to their subconscious minds. What is seemingly not perceivable or understandable for the conscious mind may, at times, be well understood and internalized by the subconscious mind.
Popular logos of large companies and global giants follow this technique in making their logos. Amazon’s curvy arrow pointing from A to Z has more than one meaning hidden in it. First, it means that at Amazon, you get anything and everything from A to Z. Secondly, the curvy arrow also indicates customer satisfaction and also the resultant smile of their customers or buyers.
Similarly, as with Amazon, FedEx also has an arrow pointing to the right between E and x, which to them means, “forward direction, speed and precision”.
You can find similar meanings in almost all logos of popular companies as Adidas, Domino’s, LG, Apple, Google, Subway and many other companies’ logos.
Have A Well-Meaning Philosophy
Your logo is also a sort of visual representation of your corporate philosophy. Since businesses are about solving problems, one would do well in business, if one had a sound business philosophy.
Logos also convey your vision, mission and values. If you are not sure about what they are, how will you explain your business, when you are talking about your business at a seminar or before a venture capitalist?
Whatever you put into words, your logo should convey the same within its shape, color, lines, etc. So, try to communicate your corporate philosophy to your customers through your logo. An attractive and meaningful logo goes a long way in ensuring that you earn a lot of respect, support and patronage from your clients and customers.
Trademark Your Logo
After designing your logo, it is important to register and trademark your logo as a brand. Logos are fully legal. They are also meant to be used to represent your business legally. So, registering your logo is almost a mandatory process, which prevents anyone from copying your logo as well.
So, it is important to not avoid this legal step to ensure that you have a great brand that can do wonders for decades and centuries to come as a single entity.
Ping us at firstname.lastname@example.org and visit us at www.twilightitsolutions.com to get us design cool logos for you. Our expert team, as evidenced from our articles on logos as above, is highly willing to design logos for you. So, get a quote and we’ll take care of the rest for you.