How To Design A Logo For A Website
Designing a logo can be either a simple or a complex task, depending upon how you choose to do it. Having a great logo is a very important part of your branding strategies. So, let’s take a look at some tips and tricks on how you can design:
Choosing Your Logo’s Color(s)
Choosing a color is one of the most important tasks, while designing a logo. The color should reflect your themes, goals, nature of business, your principles and anything and everything the color can encompass.
Colors have meanings. They create subconscious impression on onlookers. The advertising industry calls the use of colors, cues, symbols and sounds to communicate to the subconscious minds of customers as “subliminal advertising”.
Colors can be classified as either warm or cool colors. Orange, Red, Yellow, Light Green, etc. are warm colors, while Blue, Dark Green, Maroon, Violet, etc. are called cool colors. Warm colors can be used to communicate fun, frolic, activity and excitement. On the other hand, cool colors can be used to communicate peacefulness, relaxation, pleasantness, etc.
So, for example, if you own a beach resort, both cool and warm colors can work, depending upon what kind of activity takes place in your resort. If you have many varieties of games for team outings, you can use warm colors as orange, red, green, etc.
If your resort is meant for peaceful and highly relaxing romantic outings, you can use cool colors as blue, turquoise, etc. Similarly, for amusement parks, yellow and orange might work well, while for tech companies, blue and golden yellow colors might be apt.
Shape of Your Logo
Logos can be freestyle. There are no strict dimensions for how a logo should look. You can use a shape that symbolizes your product or reminds people of your product. For example, if your company has to do something with fruits, you can make your logo in the shape of a mango, apple or banana.
Sometimes, you do not strictly have to follow this either. One such iconic example is Apple, whose logo, despite being a computer and mobile phone manufacturer, has been shaped after an apple. So, at times, you may have to go against the grain to think a little out of the box.
Merging with Backgrounds
Since we are talking about making a logo for a website, your logo has to match your website’s background color. Usually, you choose background colors for both websites and brochures based on the color of your logo.
The background color can be a color that contrasts with the color of your logo yet conveys almost the same meaning as your primary color. It can also convey a secondary meaning. Even better, it can be one of the two colors you use in your logo, if the primary color borders the secondary color to not look cut at the edges.
It’s okay, if your logo looks hollow in the middle due to your choice of background color, unless and until you don’t want your logo to look hollow.
Making a logo demands consideration of multifarious factors. So, one article wouldn’t suffice to discuss the dynamics of logos. And since this topic will demand multiple iterations to learn the basics on how you can make logos, we will follow up with subsequent parts of the same article.